Loyal

How to Use Exclusivity to Get More Loyal Customers

Are you wondering how to turn casual shoppers into loyal customers of your business? Having loyal customers is important. According to Vision Critical, acquiring new customers is anywhere from 5 to 25 times more expensive than retaining new ones, depending on your industry. So, you need to make sure your existing customers stick around and …

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How to Use Brand Communities to Keep Customers Loyal

Marketers have long sought to build relationships with consumers to encourage brand loyalty, but their tactics are falling short. Many marketers try to drive loyalty through traditional channels, such as maintaining a CRM database, launching a loyalty rewards program, and even using a social media following as a de facto “community” (hint: it’s not). Yet, …

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Creating Customers Who Are Loyal for Life [Podcast]

Marketing Podcast with Sandy RogersPodcast Transcript Today’s guest on the Duct Tape Marketing podcast, is Sandy Rogers. He is managing director of FranklinCovey’s loyalty practice, where he guides businesses in the retail, healthcare, food service, financial services and lodging spaces through the process of creating lifelong customer loyalty. He is also the co-author of the …

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Transcript of Creating Customers Who Are Loyal for Life

Back to Podcast John Jantsch: Hey, this episode of the Duct Tape Marketing podcast is brought to you by Rev.com. We do all of our transcriptions here on the Duct Tape Marketing podcast using Rev.com and I’m going to give you a special offer in just a bit. John Jantsch: Hello and welcome to another …

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3 Things Your Small Business Needs to Grow a Loyal Customer Base

rawpixel / Pixabay Attracting new customers while retaining current ones can be a challenge for even the most established businesses. Luckily, there are resources available to help market your business, meet customers demands, and deal with potential issues. Some are free, while others come at a cost. Here are a few tools your small business …

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