Loyal

Solve Your Visitors’ Problems To Gain Loyal Fans: 4 Strategies

Solve Your Visitors’ Problems To Gain Loyal Fans: 4 Strategies One of the best ways to generate a loyal fan base for your website is to create content that solves your visitors’ problems. In general, people won’t read much about a subject unless there’s something in it for them. Sometimes entertaining content is enough to […]

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Marketing Day: Facebook Custom Audience targeting, Instagram advertisers remain loyal, more

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: SMX Advanced June 12-13, 2019:

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Transforming Cyber Week Transactions Into Loyal Customers by Defining the Problem and the Solution

Cyber Week, the now weeklong, global sales period seeded from Black Friday, is upon us. But looking at the headlines, it’s clear something’s awry with the shopper experience. Consumer group Which? has been warning consumers to do their research ahead of Cyber Week after it emerged that nearly nine in 10 deals available last year had been cheaper at

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What You Need to Do to Build a Loyal YouTube Audience

My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 billion users each month. Every day, people watch over a billion hours of video. While viewers have an unlimited supply

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It takes five purchases for a customer to become loyal

Chart of the Day: Brand loyalty is alive, but customers have expectations Everyone wants to create brand loyalty with their customers. It means that you’ve become a go-to brand for their needs and that customers will choose your products over competitive offers and sometimes technically-superior models from other brands. Nintendo is one of the biggest

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