Loyalty

Driving Brand Loyalty in a Pandemic: What CPG Brands Should Know | GWI

Driving Brand Loyalty in a Pandemic: What CPG Brands Should Know | GWI

Any brand worth its salt has a carefully considered and configured strategy to land and retain loyal customers. But in these unprecedented times, a conventional strategy may fall short of hitting consumers where it counts. Certain sectors may be in for a bumpy ride, but for the likes of CPG, there are endless opportunities to …

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Gamification, loyalty schemes, and an 'earned data' strategy interview : marketing

Gamification, loyalty schemes, and an ‘earned data’ strategy interview : marketing

I recently interviewed Will Stuart-Jones from 3Radical about gamification, loyalty schemes, and personalisation. Personally I felt that gamification was just a bit of a buzz word 6-7 years ago, and never really met its potential. However, when you consider the real potential of gamification and an ‘earned data’ strategy, you can really see how it’d …

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GfK Blog Europe Loyalty Card Land

How to keep shoppers in FMCG loyalty card programs in Europe

Love them or hate them, you can’t ignore loyalty cards, but just how widespread is their use across Europe, and what innovations are shaking up the existing schemes? In our whitepaper Keeping Shoppers Loyal – An inventory of FMCG loyalty card programs in Europe, we address key questions about loyalty schemes and their effectiveness in …

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Empathy for Customers Now Leads to Loyalty in Post Corona Economy

In response to the ongoing crisis brought on by the Covid-19 pandemic, many technology vendors small and midsize businesses depend for growing their businesses in good times are providing them with additional support in what may be the toughest time ever.  One of those vendors is Adobe, who recently announced a set of initiatives to …

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Revamp Your Retail Loyalty Program With Forrester’s New Framework

Revamp Your Retail Loyalty Program With Forrester’s New Framework

It’s no secret that shoppers love retail loyalty programs. Our data shows that nearly three-quarters of US online adults belong to at least one. When executed well, loyalty programs deepen customer relationships, drive business results, and even create brand differentiation. For instance, Ulta’s loyalty members account for more than 95% of total revenue, Nordy Club …

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Definition of Customer Loyalty in Marketing

The Definitive Definition of Customer Loyalty in Marketing

When it comes to marketing, it’s natural to think of customer acquisition. However, loyalty marketing revolves around customer retention. By catering for your existing customers and keeping them happy, you can ensure they come back again and again for repeat purchases. For a café, loyalty marketing might be as simple as offering customers a free …

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Earn Customer Loyalty: Here’s How Small Businesses Do It [Infographic]

It’s no surprise that consumers often feel a more personal connection to small businesses. There’s something about doing business with an independent CPA or indie cafe owner than with a big tax accounting firm or national coffee chain. But those personal connections have to be earned over time. With each interaction, one customer at a …

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5 Rules for Customer Loyalty as Coronavirus Disrupts Supply Chains

5 Rules for Customer Loyalty as Coronavirus Disrupts Supply Chains

The looming supply disruption as a result of coronavirus, along with tariffs and other factors, offers historical opportunities for companies to build—or destroy—customer goodwill. A Tale of Two Companies Consider the fate of two companies: Company A and Company B. Both are relatively successful, and both are faced with an extended supply disruption. Company A …

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Facebook tests program that lets users link brand loyalty accounts to earn, see rewards in the app

Facebook tests program that lets users link brand loyalty accounts to earn, see rewards in the app – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by …

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How to Build Customer Loyalty With Content Marketing

How to Build Customer Loyalty With Content Marketing

Fully 75% of B2B marketers who have used content marketing successfully say they have been able to use it to build credibility and trust. —MarketingProfs and Content Marketing Institute A core objective of content marketing is to create a business reputation that influences audience decisions. Content marketing allows a business to build an audience that …

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