Loyalty

Why Elements Could be the Next Page in Merchant Loyalty Programs

creativity, SEO BLOG /

Loyalty reward programs have been around for quite a long time and are still used by a wide range of merchants trying to increase their brand awareness, customer retention, and, of course, sales. Whether these programs actually deliver their full potential, though, is a totally different story. Apart from time delays and high transaction costs, merchants […]

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Latency and Loyalty in Retail Ecommerce

Customer engagement strategy, Latency in marketing, SEO BLOG /

Chart of the day: How can latency be applied to other sectors to understand engagement and to design lifecycle communications? I don’t see latency talked or written about much, so I was interested to see this new research from Monetate that shows average latency between purchases. So, what is latency in marketing? I think latency is

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At NextCon17, Carol Roth Suggests Ways to Create Customer Loyalty 3.0

Marketing Tips, Nextiva, SEO BLOG /

There’s no question small businesses today have to fight harder to maintain customer loyalty. At the NextCon17 conference organized by cloud communications company Nextiva in Scottsdale, Arizona Oct. 23 -25, 2017, customer experience was certainly center stage. But when it comes to customer loyalty specifically, business advisor, media personality and entrepreneur Carol Roth said in her presentation,

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How to Create Brand Loyalty Before Your Customer Even Makes a Purchase

Business, SEO BLOG /

In the Digital Age, new marketing strategies are rapidly adopted while old tactics are going obsolete overnight. Deploying tactics can generate enormous short-term profits, but in order to transition from a money-making enterprise to a sustainable brand, it’s important to prioritize long-term relationships. Oftentimes, brand loyalty is created when a person makes multiple purchases, then

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How Data Savvy Brands Get to Know Their Customers to Gain Their Loyalty

Grow, SEO BLOG / / 1 Comment

Brand loyalty is evolving, and the emphasis is squarely on the consumers rather than the brands these days. Customers expect you to know them better than they know themselves and to treat them like the unique individuals they are. But this can be harder than it seems in today’s fast-paced world — gone are the

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Is Brand Loyalty Dead? The Past, Present, and Future of Customer Loyalty

SEO BLOG /

In the first half of the twentieth century, a superior product was enough for consumers claim loyalty to a brand. Today, marketers know it’s not that easy. With more choice, a saturation of promotional material, and high customer expectations, creating—and maintaining—brand loyalty is a much taller order. Does that mean brand loyalty is dead? Well,

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