Loyalty

Brand loyalty remains high at 89%, driven by product and price rather than service

Last year, Yotpo found that 90% of consumers surveyed considered themselves brand loyal, in contrast to the conventional thinking that loyalty was dead. That number hasn’t changed, according to this year’s survey of 2,100 U.S. adults; 89.1% of consumers said they were brand loyal, with 25% saying they were more loyal than last year. ‘I […]

Brand loyalty remains high at 89%, driven by product and price rather than service Read More »

Loyalty Marketing: How to Resonate With Customers Using SEO

SEO BLOG / Good To SEO

Search engine optimization (or SEO) is a valuable asset in loyalty marketing, even if the two seem far from each other. Why? Because it helps you explore your customers’ interests, so your incentives will be even more spot-on. In this article, I will show you how to strengthen your relationship with customers using SEO and

Loyalty Marketing: How to Resonate With Customers Using SEO Read More »

The Holy Grail: customer acquisition and loyalty

SEO BLOG / Good To SEO

Share This Story! Let friends in your social network know what you are reading about Cathy Ackermann: The Holy Grail – customer acquisition and loyalty Understanding how to communicate with your customers throughout all stages of the customer lifecycle is more critical than ever. Post to Facebook Sent! A link has been sent to your

The Holy Grail: customer acquisition and loyalty Read More »

Social Spotlight: How GoPro fuels brand loyalty with UGC

SEO BLOG / Good To SEO

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview

Social Spotlight: How GoPro fuels brand loyalty with UGC Read More »

How to Build Brand Loyalty that Lasts

SEO BLOG / Good To SEO

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. If you can give your audience an experience they won’t find anywhere else, you can keep them coming back. This might

How to Build Brand Loyalty that Lasts Read More »

Car technology & the evolution of brand loyalty

SEO BLOG / Good To SEO

Summer is upon us and the chance to enjoy a road trip with car technology glory is here. What are today’s consumers looking for when it comes to purchasing a new vehicle? Are car brands meeting their expectations? It had been a while since I bought my last car – and, as someone who follows

Car technology & the evolution of brand loyalty Read More »

How Brand Consistency Fuels Customer Loyalty – Bitly

SEO BLOG / Good To SEO

A study shows that “The greatest negative impact of inconsistent brand usage is the creation of confusion in the market. Consider this: You just touched down in a country you’ve never been to. Now, you’re in desperate need of a caffeine fix to help push you through the jet lag. As you walk through the

How Brand Consistency Fuels Customer Loyalty – Bitly Read More »

Attribution+ powers customer loyalty program for retailers

SEO BLOG / Good To SEO

A well-established loyalty program has many advantages, among them is the ability to gather insights on shoppers in order to build meaningful relationships with them. But how much data do we really have? When shoppers register to a loyalty program, they might be asked questions about age, household size or maybe even income and monthly

Attribution+ powers customer loyalty program for retailers Read More »

The News Revenue Hub is launching a pilot project to help news orgs increase their readers’ loyalty » Nieman Journalism Lab

search engine optimization google, SEO BLOG / Good To SEO

Everyone who’s had to sit next to a business-school student at Thanksgiving knows about the funnel. There are lots of versions of it, but the core idea in publishing terms is this: At the top of the funnel you’ve got a lot of people who have a very loose connection to your news site. Say

The News Revenue Hub is launching a pilot project to help news orgs increase their readers’ loyalty » Nieman Journalism Lab Read More »

Customer Experience Key to Consumer Loyalty

customer experience / Good To SEO

Customer Experience Key to Consumer Loyalty Creating exceptional experiences for your customers and prospects can set yourself from the competition. This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. Customers no longer base their loyalty on price or product. Instead, they stay

Customer Experience Key to Consumer Loyalty Read More »