Loyalty360

Loyalty360 Reads: August 21, 2019

Programs TripAdvisor Looks to Counter Google by Considering Loyalty Initiatives for First TimeThe travel planning site is exploring the prospect of launching a loyalty program in order to compensate for its lack of visibility in Google searches. “Company officials called out the lower search engine optimization traffic from Google in the quarter that ended June 30 …

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Loyalty360 – Augeo Acquires Wingnut Advertising

Acquisitions abound. For example, Aimia recently bought out Janrain and Trusource was acquired by Everise. As businesses merge, we’re seeing the rise of companies with versatile capabilities. A couple decades ago, we’d read about one major department store purchasing another (slightly less) major department store. These days, retailers are purchasing tech companies and vice-versa. Companies …

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