LTV

5 Post Purchase Emails You Should Be Sending to Increase Your Customer LTV

You’ve done it. After working tirelessly to market your eCommerce store and products, someone makes a purchase. Great! You deserve a pat on the back. But after they’ve made that purchase, what happens next? Is it one of those, “Thanks for purchasing, ba-bye now,” and then they don’t get so much as a peep out […]

LTV or CPA: Which Matters Most When Scaling a Business?

When running PPC campaigns or investing precious cash flow into SEO to scale a business, most people are (hopefully) primarily concerned with two things: Lifetime value (LTV) and cost per acquisition (CPA). If your main concern is rankings, impressions, or click totals, think again. Both CPA and LTV are critical key performance indicators for running

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