With the Caspers and Tuft & Needles of the world–not to mention more than 220 other online-focused brands–it’s getting increasingly tough to stand out in the mattress-selling business. Parachute–a Los Angeles-based direct-to-consumer startup that makes bedding, towels, and other home essentials–is betting its brand has what it takes. On January 17, Parachute is debuting […]
Farfetch filed for its much-anticipated initial public offering today, a move that aims to value the luxury e-commerce aggregator at up to $5 billion. In its filing, which aims to raise $100 million in the offering, Farfetch laid out its approach for driving global online luxury fashion sales, both on its platform and by providing partners with
IF there was a Top Trumps battle between the best SUVs in the world, the USSV Rhino GX Executive would win hands down. That is of course if the battle was judged on degrees of luxury and wow-factor. USSV The Rhino GX Executive is the King of luxury SUVs A unique car manufacturer based in
The luxury armoured SUV with a 40-inch TV in the back Read More »
The all-new Audi SQ5 is big on performance and luxury. It isn’t too often that I get a performance vehicle, but when one arrives, I rub my hands in delicious anticipation of the drive ahead. Most of my performance test models are coupes and sports cars, such as the Ford Mustang and Jaguar F-Type, or
In an atmosphere fouled by unrelenting political crises, growing nationalism and incipient economic uncertainty, luxury marketers will be hard-pressed to focus on the one issue that must acquire their undivided attention in 2019: the product. Yes, product. Because that is the sole reason why luxury brands and retailers exist: to offer exceptionally well-crafted, quality products
Outlook 2019: Question for luxury brands – Who are you? Read More »
Some marketers of high-end products view Amazon as a venue for deals and discounts—an image that doesn’t align with their reputations and the images they are working to establish for their brands. Source link
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Farfetch, an online luxury-fashion marketplace, issued public shares on Sept. 21 on the New York Stock Exchange. In one of the largest consumer-facing IPOs of the year, Farfetch, an online luxury-fashion marketplace, listed on the New York Stock Exchange on September 21. Initially priced at $20 per share, the stock — FTCH — opened at
Earlier this year, McKinsey reported that 80% of luxury sales are now influenced by online. This is a staggering figure, and clearly highlights the important role digital now plays within a luxury purchase. It might be surprising, then, to know that digital revenue at the majority of luxury brands still contributes little in comparison to
Luxury online retailer Farfetch, where product prices start at around a thousand dollars, had a breakout IPO on Thursday, raising $885 million while setting a valuation of $6.2 billion for the company. Then on Friday the stock surged 53 percent above their initial offering price and it’s up again this morning valuing the enterprise at
