M3

Modern Marketing and the C-Suite: Econsultancy US launches the M3 Blueprint program

modern marketing model, Strategy / Good To SEO

Marketing is having a wandering-in-the-wilderness moment. Or rather, another such moment in its turbulent history of disruption. Digitization, personalization, customer experience, data and analytics, and a growing kaleidoscope of multichannel interactions have changed the meaning of what it means to be a marketer. One study from the bygone era of 2010 estimated digital marketing spend […]

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A Guide to the Modern Marketing Model (M3) and Organisational Structures

SEO BLOG / Good To SEO

Sean Donnelly Senior Research Analyst, Econsultancy More reports from Sean Donnelly › Seán Donnelly is a Senior Researcher at Econsultancy. A strategic thinker with deep knowledge of marketing, Seán works on delivering industry-leading research, briefings and reports for the digital marketing sector. Prior to this, Seán worked at Dublin City University (DCU) where he was

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The Modern Marketing Guide to M3 and Organisational Structures

SEO BLOG / Good To SEO

The Modern Marketing Guide to M3 and Organisational Structures Read More »

The Modern Marketing Model (M3) Webinar

SEO BLOG / Good To SEO

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The Modern Marketing Model (M3)

SEO BLOG / Good To SEO

The increase in new channels and technologies has dramatically changed the environment in which marketers operate. But the way in which marketing is taught, understood and operates has not really changed. This is not sustainable. We need a new unifying framework as a reference for what marketing has become. Alongside this need for a framework,

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