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If there’s one thing the last few months have taught everyone, it’s that Facebook has a vast amount of data about its users. Understandably, the recent scandals have cast this revelation in a distinctly negative light — some users feel uncomfortable with their private data being shared. A handful of large brands such as Mozilla
Using machine learning to get more value out of your Facebook campaigns Read More »
The passive-aggressive war between sales and marketing must end, and marketing departments must own sales targets for lower-value commodities within the portfolio. Referrals are king, but no salesperson can make their numbers on referrals alone. Nor can you exceed sales target without the assistance of others. As a seller, you can lead the way by
The Sales and Marketing Machine That Feeds You Leads on Autopilot Read More »
Artificial intelligence (AI) is a field of technology that is surrounded by both hype and misconceptions. It is predicted that $60 billion will be spent by brands on AI technology by 2025, so this hype is having a direct impact on where companies allocate their budgets. A significant difficulty in defining the size of the
AI and machine learning: What you do and don’t need to know for SEO Read More »
Last year at Nextiva’s NextCon event, one of the featured presentations was from Lawrence Cole, the Head of Mid-Market, U.S. West for Google. It was such a good session that I’ve been wanting to have him join me for a conversation for this series ever since. 2018 Search Marketing Trends And this week I was
Subscription business models have been gaining traction over the last five years, particularly with small business startups. But what impact are technologies like artificial intelligence and machine learning having on subscription business models? Machine Learning in Subscription Businesses Stefan Pretty, CEO and founder of Subbly, an all-in-one subscription eCommerce solution, shares how he sees AI/machine
February 6, 2018 The PPC Hero Summit is only weeks away and boy do we have an awesome agenda for you! Today, we’ll talk more about the first two sessions of the event. Machine Learning in Today’s Paid World (11am-11:30am) We kick off the event with President of Hanapin Marketing, Jeff Allen, and AdAlysis Founder,
Nerd Out With Us! Machine Learning in PPC + Creating Killer Strategies Read More »
A screen shot from a Crowd Machine video When marketers need an application, they ask the IT department or they hire a developer. If they want an application that utilizes blockchain, such as a smart contract, they go to a developer familiar with that technology. But a startup named Crowd Machine is working to change
TL;DR: Machine Learning 101: 3 Things Marketers Need to Know Got data? I bet you do. Mountains of data, in fact. Terabytes of data. Libraries worth of data. With more streaming in every hour of every day. We marketers love our data, but, let’s face it … we probably only use a fraction of the
3 Things About Machine Learning Every Marketer Needs to Know Read More »
If you’ve heard about artificial intelligence (AI) at all, you’ve likely come across another heavily used term, machine learning. What’s the difference between the two? Artificial intelligence is a term that denotes a machine that can make decisions on its own, while Machine learning is a term that denotes a machine that can correlate, analyze,
12 Ways Cloud Based Machine Learning Can Boost Small Business Productivity Read More »
