MachineLearning

Stylized, composite image of bitcoins against motherboards.

Machine-learning clusters in Azure hijacked to mine cryptocurrency

Attackers recently hijacked powerful machine-learning clusters inside Microsoft’s Azure cloud-computing service so that they could mine cryptocurrency at the expense of the customers who rented them, the company said Wednesday. The nodes, which were misconfigured by customers, made the perfect target for so-called cryptojacking schemes. Machine-learning tasks typically require vast amounts of computing resources. By […]

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Marketing AI: Automation, Data Science, Machine-Learning

SEO BLOG / Good To SEO

Artificial intelligence—you’ve heard the term, you know it’s a trend, you know you’re “supposed” to be using it, but if you were asked to explain what it means for marketers in a few short sentences, could you do it? If not, then you’ve come to the right place. A quick Google search of “marketing AI”

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Can we machine-learn Google’s machine-learning algorithm?

Google’s rollout of artificial intelligence has many in the search engine optimization (SEO) industry dumbfounded. Optimization tactics that have worked for years are quickly becoming obsolete or changing. Why is that? And is it possible to find a predictable optimization equation like in the old days? Here’s the inside scoop. The old days of Google Google’s

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Six case studies of machine-learning powered email marketing – Econsultancy

AI/Machine learning, Email and eCRM / Good To SEO

Machine learning has changed the game for email marketers. Once hyped as the ‘next big thing’, it is now being put into practice by a wide range of businesses to improve the effectiveness of email. Here are just six case studies that demonstrate its success. Dell Language plays a huge part in why consumers respond

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How Machine-Learning Improves Multichannel Marketing Attribution

SEO BLOG / Good To SEO

Global spending on media is expected to reach $2.1 trillion by 2019, according to McKinsey. But is all that money effective in producing improved ROI? Without knowing which channels are driving sales—or, more specifically, which individual efforts are working—marketing spending is like a black box. In today’s world of digital commerce, it’s not uncommon for

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