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Which creators to use to raise brand awareness and maximise your ROI In recent years, and even months, the influencer marketing industry has grown exponentially and it’s showing no signs of slowing down. In 2017, 86% of marketers reported using influencer marketing and 39% of those reported plans to increase influencer marketing spend in 2018
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Micro influencers vs macro influencers? Which works best and what’s worth your while? First up, let me just explain the difference between a micro and macro influencer. Micro Influencers Micro influencers are ‘normal’ people, so to speak. Most of the time they have less than 10,000 followers. A micro influencer will often ‘apply’ to become an
