Effective Instagram Influencers: Micro- vs. Macro-Influencers
Instagram micro-influencers and macro-influencers garner similar average engagement rates on sponsored posts, according to recent research from Mediakix. The report was based on data from sponsored Instagram influencer campaigns run by 16 recognized brands, such as Nordstrom and Gillette. The researchers defined micro-influencers as Instagram users with between 10,000 and 100,000 followers and macro-influencers as […]
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