In this lively paid search session, each of the Mad Scientist speakers brought fresh ideas, data and insight to our fast-paced world of paid search and consumer intent. Here is an overview of what they shared. Andy Taylor, Merkle Andy made five main points in his presentation: 1. Changes to exact match close variants Initially, […]
The Mad Scientists of Paid Search – SMX Advanced Session Recap Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ernie Capobianco is CEO of data-driven marketing firm Sq1, an agency that uses conversion optimization to drive predictive modeling. Previously, Ernie was CFO of a multinational billion-dollar traditional ad agency, and seeing his former employer’s clients pour money into marketing campaigns without
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. The unexpected fee is an art form. Especially when it’s placed in the hands of car rental companies or cellphone carriers. You look at your final bill and half the line items look like they were
United and American Are Making People Mad With A New Self-Righteous Fee Read More »
