Steve Madden’s DTC sneaker line Greats tries on Facebook AR ads

Brief: Greats, the direct-to-consumer (DTC) brand acquired by Steve Madden last month, brings new meaning to marketing transparency in a campaign launching this week with ad inserts saying, “This is an ad.” The concept is to be as simple and straightforward as the minimalist sneaker brand while meeting consumer demands for authenticity, the brand shared …

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