The 2018 Marketing Technology (Martech) Landscape Supergraphic was released last month. And just like last year, we caught up with Anand Thaker, who led the data research for this year’s landscape through his company, IntelliPhi. Anand shares with us some of his takeaways from this year’s landscape, including certain categories which went away, and why […]
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
All you need to know about the specifics of creation, inventory management, pricing and promotions of Magento bundle products from the certified Magento partner Users commonly mistake a Magento 2 bundle product for its ‘grouped’ peer. This is hardly a surprise because the names “bundle” and “grouped” don’t tell much about the difference. Still, these
Looking for a Magento bundle product? – Overview and helpful tips Read More »
A little over a year ago, ahead of the 2016 holiday shopping season, Google enabled integrations between Google Merchant Center and three e-commerce platforms. Those integrations are soon coming to an end. Through the integrations, merchants using BigCommerce, Magento or PrestaShop could directly connect their product catalogs to Google Merchant Center. This week, Google began
Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop Read More »
Magento is a powerful e-commerce platform, but it’s certainly not without its SEO problems. Here are a few of the most common issues I run into with Magento sites. Let’s talk about how to fix them. 1. Default Title Tags By default, Magento uses the product name as the title tag. Since the title tag
7 SEO Issues That Plague Magento Sites (And How To Fix Them) Read More »
Photo credit: BsWei/Shutterstock Building an e-commerce website is far from easy, no matter how much experience you have. How do you align yourself with a developer who can make your dream website a reality? Ask them these 10 questions. Building an e-commerce website is far from easy, no matter how much experience you have. The
10 Questions to Ask When Choosing a Magento Developer Read More »
Magento, the ecommerce platform, launched in 2007, grew dramatically, and was acquired by eBay. When eBay divested PayPal in 2015, it also sold Magento, to a private equity firm. Magento’s C.E.O. is now Mark Lavelle, a seasoned technology executive who co-founded Bill Me Later, the payment service. I spoke with him recently to discuss Magento
Magento C.E.O. on Revamped Product Line; Digital Transformation Read More »
An estimated 240,000 ecommerce stores use Magento for their online operations, which accounts for nearly 30% of the ecommerce platform market. Unfortunately, this not only makes clear that Magento is a worthwhile program, it makes clear something else: It’s a focus area for cyber criminals across the globe. Add to this the fact that it’s
10 tips to make your Magento online store more secure Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Magento is often regarded as a challenging e-commerce platform to achieve technical excellence with. Despite its complex rewrite engine, codebase, and dynamic content and URLs, leading global brands such as Burger King, Coca-Cola, and Tom Dixon all use
The Technical Guide to Common Magento SEO Issues Read More »
