Maggiore

Dick Maggiore: Winning content inspires audience to engage, buy – News – The Repository

In a recent column, we quoted marketing guru Seth Godin’s profound observation, “Content marketing is the only marketing left.” Yes, content marketing is that important. Content includes many tactics, from blogging, vlogging and social media posting to e-books, webinars, podcasts and email. In the recent column, we covered basics of the No. 1 content marketing …

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Dick Maggiore: ‘Content marketing’ lifts brands, engages customers – News – The Repository

Bed Bath & Beyond, IBM, Goldman Sachs, Taco Bell, GoPro and Twitter all have at least two things in common. Each understands the need to win online, and each has an award-winning content marketing strategy. Content marketing has moved to the front of the pack and has become a core marketing tactic designed to generate …

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Dick Maggiore: Differentiate, strategize, target and shout from rooftops – News – The Repository

By Dick MaggioreSpecial to The Canton Repository Have you found your brand’s positioning idea? Southwest Airlines is low cost. FedEx is overnight delivery. Volvo is safety. Have you developed strategies to make it difficult for your competitors to copy? Southwest flying only 737s is among a variety of structural practices to reduce cost. FedEx …

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