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Direct Mail is Making a Comeback: 10 Statistics That Will Surprise You

Every few years, some marketing analyst or another will try to prove their edginess by pronouncing the death of direct mail marketing. I’m here to make the case for why that’s not true, and I’m bringing receipts.  Why You Should be Incorporating Direct Mail Into Your Marketing Strategy In order for something to come back,

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Apple accused of patent infringement by maker of Blue Mail app

But times are changing. The biggest tech companies, including Apple, are being scrutinized by lawmakers and regulators for how they wield their market dominance. House lawmakers last month issued sweeping document requests to Silicon Valley giants, including Apple, in hopes of shedding light on their competitive practices. For instance, Apple was asked to turn over

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Four direct mail tips for digital marketers – Econsultancy

Direct mail is back in style. With a greater and greater percentage of marketing budgets being directed to digital campaigns, competition is fiercer than ever and for many marketers, that means that standing out is becoming harder and more expensive than ever. A growing number of direct-to-consumer (DTC) brands are turning to direct mail because

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