mainstream

meditation business

$1.2 Billion U.S. Meditation Market Growing Strongly as It Becomes More Mainstream

Meditation is becoming more mainstream in America, boosted by the popularity of experts like Deepak Chopra and Eckhart Tolle. Meditation studios are appearing more often in major cities, and meditation classes are increasingly being offered in the workplace and college campuses to combat rising societal stress levels and to raise worker productivity and morale. Last …

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Mainstream B2B companies reveal struggle to support marketing ops – Econsultancy

The report includes findings from a survey of 171 senior executives familiar with marketing ops, at B2B companies with 2018 revenues in excess of $250 million. The results of the survey are fairly startling, and reveal a series of challenges for mainstream B2B businesses seeking to support marketing ops and therefore the rest of the …

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Here’s What it Will Take For Cryptocurrencies to Go Mainstream

Cryptocurrencies were once underground. Then they went through a public craze. Now they’re settling down into a search for their identity as developers and entrepreneurs scout new ways to bring crypto into everyday usage. Depending on who you ask, cryptos and the blockchain technology underlying them are either the most disruptive or the most overhyped …

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Electric Vehicles Are Going Mainstream, Says EVgo CEO

EVgo CEO Cathy Zoi says she feels like we are at an inflection point with electric vehicles. EVgo is America’s largest public electric vehicle fast charging network with over 1,050 chargers in 66 metropolitan markets. “The car companies have announced $300 billion that they’re investing in making EVs,” says Zoi. “There are going to be …

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The State of SEO survey highlights – SEO enters the mainstream

There’s a worry amongst marketers – am I following the right path in my strategy?   A new report released by Zazzle Media has revealed that SEO is becoming a key area for the majority of marketers in the UK, with seemingly more prominence given to the sector than ever before. Here’s the top stats from the new report – where does your business fit …

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Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI

Pandora has been working with location analytics provider Placed (owned by Snap) over the last four years. The two have been measuring the offline impact and incremental visitation lift from Pandora campaigns in the fast-food, retail and tourism verticals. Pandora uses offline measurement to track the efficacy of campaigns in a multi-platform environment: mobile, desktop, smart …

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