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Gary Vaynerchuk to Close Out #SMWNYC + Major Agenda Updates!

February 6th, 2020 Conference SMW Staff We’re beyond excited to share some huge announcements with you today! First, we’re thrilled to announce that the inimitable Gary Vaynerchuk will be joining our founder Toby Daniels on stage for the closing keynote on May 7th. It’s unlikely you’ve not heard of him, but for the uninitiated Gary …

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Why the retailers closing stores probably won’t see a major e-commerce uptick

According to post-holiday sales data, U.S. overall retail sales were flat or up modestly; however, some traditional retailers saw sales declines to varying degrees. By comparison, online sales were up roughly 19% according to data from Mastercard, which said total holiday retail sales increased 3.4% compared with a year ago. Macy’s, JCPenney, L Brands, Kohl’s …

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4 Major Brands and Platforms Addressing Digital Literacy and Fake News in 2020

January 8th, 2020 Tech Erica Perry The majority of marketers realize the issues presented by fake news and “deepfake” techniques in skewing the information we’re exposed to and the implications for determining what is fact from fiction. We face a critical point in our industry where many brands and platforms are facing increased pressure for …

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