B2B buyers say the trait they value most in salespeople is active listening, and B2B sales managers say the trait they value most in salespeople is problem-solving, according to recent research from LinkedIn. The report was based on data from a survey conducted in November and December 2019 among 507 salespeople and sales managers in …
The 10 Traits B2B Buyers and Managers Value Most in Salespeople Read More »
Hey managers, can we talk candidly for a minute about our teams? I’m a manger too and I’m concerned. This pandemic, the stay-at-home orders, and social distancing … It can be maddening. We’re social creatures. We’re all doing our best, but this is hard and I think our teams are suffering. Yes, many members …
Have you ever heard the phrase, “If you love your job, you’ll never have to work again.”?
Any social media manager facing the weeks ahead in the new reality of COVID-19 must be realistic about the behavior and tendencies of social media users and the implications for marketing. In the US, many are entering the first week of working from home. Globally we are moving quickly to social distance and face …
5 Things Social Media Managers Must Do Now in the Age of Coronavirus Read More »
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It’s hard to believe Gen Z is already old enough to start working.
You’ve heard the truism: Employees don’t leave jobs or companies, they leave managers and bosses. (Nearly two-thirds of employees have left a job or plan to leave because of their boss.) Employees ascribe the following traits, among others, to bad managers: self-absorbed, arrogant, untrustworthy, selfish. On the other hand, employees describe good managers as leaders, …
Highly Effective Leaders vs. Ineffective Managers Read More »
Whether you’ve been doing paid search for a year, or for more than 17 years like I have, it’s important to maximize your efficiency. Most of the articles out there tend to list tools for PPC managers that relate to PPC – keyword tools, tracking tools, competitor research, Google Ads editor, PPC analysis tools, bid …
10 Tools for PPC Managers That Have Nothing to Do With PPC Read More »
Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Engaging with audiences, addressing comments and complaints, and staying true to a brand’s voice is a never-ending, but critical endeavor in the digital age. But what about when you’re ready to take the next step? Fortunately, …
What’s next? 8 career paths for social media managers Read More »
As we look ahead to 2020, the Shopping Ads practitioner is likely wondering what the upcoming year has in store for them. Here are four things to watch as we see the advertising platforms pick up steam with automation and creating efficiencies. Smart Shopping Campaigns (SSC) – Let’s get automated with Google We were all …
4 things Shopping Ads managers need to prepare for in 2020 Read More »
In the market of professionals where the requirement of companies changes occasionally one thing that is gaining interest in all aspects is the requirement of SEO (Search Engine Optimization) knowledge. According to a recent study published by LinkedIn, SEOs are in High demand. The demand is gaining more and more attention from professionals resulting in …
