With the release of Yoast SEO 5.5 comes a great new feature: SEO roles. A site admin can now determine in the backend of WordPress who gets access to the various settings and features of Yoast SEO. This makes for a more fluid and flexible access protocol for different kinds of users on a site. It is no longer […]
Managing access to Yoast SEO with SEO roles • Yoast Read More »
Does your small business regularly hire independent contractors or freelancers? If not, you’re not alone. A recent poll of over 2,200 small businesses conducted by Manta finds that few small business owners are taking part in the “gig economy” trend. Instead, the majority would rather hire permanent, salaried employees. Just 15% of business owners polled
The Truth About Hiring and Managing Independent Contractors in Your Business Read More »
In today’s digital world, marketers manage thousands of images and videos. These digital assets consist of a variety of file types, from JPG and TIF to PNG, GIF, RAW, MPEG, MP4, and many others. Marketers use these digital files for e-books, whitepapers, infographics, social media, webpages, and other branded materials. Finding the right version of
5 Best-Practices for Managing Digital Marketing Content, Media, and Assets Read More »
Image can be a huge factor in the success of your small business. So it’s important to manage how customers see your brand. And you may also need to manage your personal brand as well. Here are some tips from members of the online small business community for managing your small business and entrepreneurial image.
10 Tips for Managing Your Brand and Running Your Small Business Read More »
Sometimes the simplest set of rules tend to be the most effective. Think about the Ten Commandments – there are only ten of them, but considered as a single entity, this code of conduct addresses most aspects of human life. You may be wondering what this has to do with financial practices and small businesses. As with anything,
7 Essential Tips For Managing Your Small Business Finances Read More »
Consistent, in-person meetings with an SEO team is critical for success. Google Hangouts, a free service, helps remote participants stay engaged. Whether your search engine optimization team is in-house or at an agency, staying in touch with what they’re working on is critical. A team left to their own devices may eventually flounder based on
As readers and target audiences, we’ve all experienced the horrible sense of disappointment when a piece of content that promised a delicious banquet ended up delivering a soggy nacho chip. Or the sense of betrayal when a landing page tricked us into downloading a crass brochure in Thought Leader’s clothes. Or the feeling of decompression
Managing expectations in content marketing: a pretty good guide Read More »
