Manipulating

The North Face gets a thumbs down from SEO community after manipulating Google image search results

Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated images on Wikipedia pages for popular travel destinations. The efforts were part of a campaign to get The North Face branding at the top of Google image search results when anyone searched …

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North Face Apologizes and Ends Campaign Manipulating Wikipedia to Promote Its Products – Adweek

While people and businesses are always trying to take advantage of Wikipedia’s open-to-all approach to information, not many openly brag about it. But that’s exactly what The North Face and Brazilian agency Leo Burnett Tailor Made did this week in announcing a campaign called “Top of Images,” which aimed to put branded North Face photography …

North Face Apologizes and Ends Campaign Manipulating Wikipedia to Promote Its Products – Adweek Read More »

Google Made More Linking Practices Less Effective at Manipulating Rankings

In Google’s newly released webspam report, the company reveals how it dealt with link spam in 2018. Link spam is one of three types of spam discussed in the report. Other standouts include spam on hacked sites and user-generated spam. Here’s more about how Google fought those types of spam last year. Link Spam Link …

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