Most B2B manufacturers are struggling to build the digital marketing strategies and purchase guidance needed to help buyers make the most informed decisions, according to Gartner. In a ranking of digital performance among B2B manufacturing brands, 62 percent of these brands fell below average. The Gartner L2 Digital IQ Index: B2B Manufacturing U.S. 2019 quantifies […]
Most B2B manufacturers are struggling to build the digital marketing strategies and purchase guidance needed to help buyers make the most informed decisions, according to Gartner, Inc. In a ranking of digital performance among B2B manufacturing brands, 62 percent of these brands fell below average. The Gartner L2 Digital IQ Index: B2B Manufacturing U.S. 2019
“Where you have a high variation you’re always going to have the need for human input,” says Dave Petratis, CEO of Allegion. “If your manufacturing designs or products have very little labor input, let’s say like a cell phone, you can automate that. But where you add variation to the product that’s being developed or
Automation Will Not Kill the Need for Human Skills In Manufacturing, Says Allegion CEO Read More »
A new report by Market Research Place named, Global Instant Water Heater Market Insights, Forecast to 2025 was prepared by a highly seasoned team of analysts and data experts. The report compares available historical data with the current state of the market and makes future projection for the period 2018 to 2025. Starts with an
Over three dozen women — and a handful of men — pointed their attention to the front of the room as Timothy Simpson explained how additive manufacturing transformed one General Energies component from 855 pieces to a dozen. The Eastern Chapter of Women in Manufacturing met at the Hyatt Place hotel on West Beaver Avenue
SELBYVILLE, Del., Feb. 20, 2019 /PRNewswire/ — The artificial intelligence in manufacturing market is poised to hike from USD 1 billion in 2018 to over USD 16 billion by 2025, according to a 2019 Global Market Insights, Inc. report. The AI in manufacturing market is driven by the rapid adoption of industry 4.0 technologies. The
Mass production was the defining innovation of the 20th century, but as we move further into the new millennium, it’s become apparent that the idea of mass customization is the prevailing concept of the 21st century, especially as it pertains to digital marketing within the manufacturing industry. The irony, of course, is that while the
The Benefits of Marketing Automation Within the Manufacturing Industry Read More »
Peter Hoffman is a veteran of the manufacturing industry and knows firsthand how hard it is for his peers to adopt new ways and new technologies for marketing their businesses. The company his father founded, R.M. Hoffman Company, and Motion Solutions, who acquired R.M. Hoffman, have been around over 60 years each. “That’s pre-internet, pre-email,
Gain an Edge in the Manufacturing Industry with Marketing Automation Read More »
Partnering with an industrial manufacturing marketing agency may be just what your business needs to boost growth and achieve goals. However, once you’ve established a partnership with an agency, you must make sure they are delivering an ROI (return on investment).
Selling apparel online is notoriously competitive. The margins are thin, typically. With hundreds of SKUs for size and color and styles, inventory management can be complicated — especially when the items are custom manufactured. This is episode 10 in my series on building an ecommerce business from the ground up. The previous sessions are: For
Building an Ecommerce Business, Part 10: Selling, Manufacturing Apparel Read More »
