What I Learned from the Enduring Brand of Jimmy Buffett in ‘Escape to Margaritaville’ on Broadway

One of the things I love about living in New York is that I’m just a few subway stops away from Broadway. It gives me the opportunity to see a lot of great theater, which almost never fails to entertain, enlighten, and often educate me on the finer points of branding and marketing. However, on …

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