As Charles Darwin pointed out, it isn’t necessarily the strongest or the smartest that survive – but rather, those who are most responsive to change. Over the past 100 years Market Research has gone through many changes – from the 1920s when Market Research emerged as a formally recognized discipline through the …
For researchers and insights teams, it’s not news that clients’ expectations are growing, seemingly by the day. Traditional Market Researchers whether in-house or within agencies are under immense pressure to deliver their results faster and cheaper. DOWNLOAD The good news of course is that automation and AI …
The Case for Keeping People at the Heart of Business Insights Read More »
With increasing pressure on Market Researchers to show quick top-level insights, efficiency is everything, and while the industry is rightly focused on speed, quality shouldn’t be sacrificed in its favor. Recently, Confirmit launched our brand new Fieldwork Reporting capability, providing out-of-the-box reporting with just one click. In this post I’ll explore some of the core …
New Fieldwork Reporting Capability: Top Takeaways| Confirmit Read More »
Open-ended survey responses and free-form text stored in business systems and on social media promise a wealth of insight into consumer opinions. So it’s a shame that decoding those insights can be tedious and time consuming. DOWNLOAD But, help is at hand. Advances in technology have introduced …
For those of you that follow our events, you’ll know that we’ve had a bit of a rock star theme going on this year. The Confirmit team has hosted fantastic events in New York and London already – and now it’s Sydney’s turn to step into the spotlight. On 25th September, we’ll be …
Sitting behind a computer crunching numbers, identifying trends, finding insights – it can be hard to remember that those numbers represent the thoughts and opinions of real people. Those people, their opinions, and thoughts, however, are extremely important to your research. Today, researchers and CX pros constantly struggle with low response rates, straightlining, and simply …
