market research

With increasing pressure on Market Researchers to show quick top-level insights, efficiency is everything, and while the industry is rightly focused on speed, quality shouldn’t be sacrificed in its favor. Recently, Confirmit launched our brand new Fieldwork Reporting capability, providing out-of-the-box reporting with just one click. In this post I’ll explore some of the core […]

Open-ended survey responses and free-form text stored in business systems and on social media promise a wealth of insight into consumer opinions. So it’s a shame that decoding those insights can be tedious and time consuming. DOWNLOAD   But, help is at hand. Advances in technology have introduced

For those of you that follow our events, you’ll know that we’ve had a bit of a rock star theme going on this year. The Confirmit team has hosted fantastic events in New York and London already – and now it’s Sydney’s turn to step into the spotlight. On 25th September, we’ll be

Sitting behind a computer crunching numbers, identifying trends, finding insights – it can be hard to remember that those numbers represent the thoughts and opinions of real people. Those people, their opinions, and thoughts, however, are extremely important to your research. Today, researchers and CX pros constantly struggle with low response rates, straightlining, and simply

Last week in London we held our first Market Research User Group designed for Market Researchers to come together, network, share ideas and learn more about the Confirmit Horizons platform. We had a great turn out despite the morning’s deluge and spent the day in the beautiful space at the Marylebone Hotel. Wale

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