By Kelly Forst April 6, 2021 Email on Acid’s Monica Hoyer shares why quality checking emails is so important — and how to do it in a way that doesn’t leave room for human error. Hitting the send button is stressful. How can you be certain that you didn’t overlook a typo? Or that your […]
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There’s nothing obvious about great email marketing. Sure, we all know the basic formula for success — reaching the right people with the right content. But, how you narrow down who those people are and what kinds of content will track with them is a process that takes a lot of skill, not to mention
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Photo editing trends move fast on Instagram. Remember when the feed was full of heavily-filtered, square-cropped photos? That was only a couple of years ago, but in 2020 that style looks so dated that you might as well be posting a daguerreotype. What seemed like an interesting and original photo composition can quickly become a
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Let’s imagine a world where I just started my own lifestyle brand called Lightning on Fire Inc.
The 4 Snackable Content Formats Every Marketer Should Understand Read More »
April 24, 2020 By Jaina Mistry If you’re using Litmus to create, optimize, and analyze your campaigns you know that your account is full of features that let you speed up your email workflow. But do you know all the helpful Litmus tricks that can help you save time and improve your campaigns? Here are 10 Litmus
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I know you’re already committed to that true crime book club with Shelley from accounting (side note: she doesn’t actually “love serial killers,” right?) but — if I may be so bold — I’ve actually got another book club that I’d love to set you up with. …Well, I guess technically it’s less of a
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Let’s face it: content marketing is hard. Every business, from decades-old establishments to enthusiastic startups, are all fighting for the attention of their audience online to grow their businesses. Original, engaging content is of the highest demand ever, and every successful content marketer must find that sweet spot between understanding their audience and creating content
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E-commerce marketing jobs are in high demand as the e-commerce space continues to grow and expand. Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description. The role of an e-commerce marketer is getting increasingly pivotal as the e-commerce space continues to get crowded. There are traditional, brick-and-mortar
E-commerce Marketer: Key Role, Skill Set, and Job Description Read More »
Social media statistics can be a useful tool for informing your strategy and planning your future content. From influencer trends on Instagram, to audience stats on Pinterest, and Facebook shopping behaviors, there’s a ton of great metrics to pay attention to! We’ve rounded up some of the most interesting social media statistics we could find,
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You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. Remember that marvelous pair of sneakers you were checking out online last week? You know – the one that you put in your shopping cart but then decided to get later? If
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