What Instagram’s New Hashtag Search API Means for Marketers Instagram is rolling out a new hashtag search API that allows businesses to search for 30 hashtags in a seven-day period. The revamped search will replace the old search feature that is part of the Instagram Platform API. The old search will no longer be accessible […]
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Want to be a better content marketer? Don’t overlook the importance of technology. Need convincing? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced
Rokas Tenys / Shutterstock.com In addition reporting lower-than-expected revenue growth in the third-quarter, Facebook CEO Mark Zuckerberg was uncharacteristically blunt about many of the challenges facing the company. It was an effort to set Wall Street expectations, but there are takeaways for marketers, too. Here are some of the highlights: Usage is up … in
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As much as you might talk or read about the “pride of ownership” as a mark of professional success, the fact of the matter is that much of our economy is moving toward one of merely renting what you need while you still need it. You might know this better as the subscription or even
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The marketing landscape is shifting rapidly and marketers will need new skills in order to compete. Customer trust in marketing – whether B2B or B2C – is eroding. A new generation of highly effective AI-driven ad blockers and spam detection engines are making it much harder to reach customers. Customer expectations around their experience
7 Ways Influencer Marketing Is Changing (And How Marketers Can Keep Up) by Staff | October 30, 2018 In a world where 92% of Gen Z trust a social media influencer more than the famous celebrity, influencer marketing is no longer a nice “tack-on” to your advertising budget. Influencer marketing in 2018 is similar to
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It feels like someone is always telling you to learn to code. That’s crazy talk but coding can open new opportunities. Code helps users optimize their workflows and makes dealing with data more manageable. I often receive questions about where to start or what someone in my role uses. It’s not always clear where to
Unlike content marketing (which is centuries old), SEO is a very new discipline. It has been around for just a couple decades, and it quickly became the primary digital focus for many marketers. Yet, SEO cannot exist without content, and I am happy to report that the search industry has reached maturity when it goes
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People are serious about the pumpkin spice latte (PSL). So much so that this year, Starbucks has launched a members-only Facebook group to foster love and appreciation for its famous seasonal drink. The ‘Leaf Rakers Society’, as it’s called, currently has over 27,200 members. But, with no advertising involved and a rather niche subject matter
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Personalization campaigns require content. Lots of it. So much, in fact, that earlier this month, Adobe released a study that showed that marketers are struggling to develop enough content to fuel effective personalization campaigns. According to an Evergage study earlier this year, 96 percent of marketers acknowledge the power of personalization in managing customer relationships. But the
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