To be brutally honest, business is far from easy and the Internet can be an incredibly fickle mistress. She can be a tough nut to crack, even when you think that you’re currently king of the hill. That’s exactly what has happened to Snap, the company that we once knew by the name of its […]
What Internet Marketers Can Learn from Snapchat Spectacles Read More »
Chart of the day: Marketers are most concerned with improving email engagement New research has found that improving email engagement, followed by increasing sales revenue as well as increasing the number of subscribers are the top priorities businesses have for email. Top priorities have moved from wanting the most subscribers possible to increasing engagement to
Email marketers top priority is revealed Read More »
Market intelligence (MI) uncovers information you can use both to shape your marketing and product strategies and to rise above your competitors. Simply put, it’s vital to business (and marketing) success. Product intelligence, competitor intelligence, market understanding, and customer understanding are the cornerstones of MI. The raw data for that intelligence and understanding can exist
Modern Marketing Intelligence: A Data-Collection Guide for Marketers Read More »
This article is part of an occasional series from leading voices about key issues facing marketing today. There are (probably) 14,821 templates for marketing plans. One is sure to be perfect for you and your company, and you’ll probably find the right one about a month past your deadline. But it’s really not a template
The Tactics of Marketing Strategy: A Marketer’s Guide Read More »
F8, Facebook’s annual developer conference, returns this week (May 1 and 2) in San Jose, CA at the McEnery Convention Center. F8 offers developers, marketers, and anyone with a keen interest in the future of social media, a glimpse into what’s ahead for Facebook in both the short and long-term. Last year, Facebook wowed onlookers
Facebook F8 2018: What Marketers Need to Know Ahead of Facebook’s Annual Conference Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Our special yearend episodes for 2013 and 2014 that featured a group of marketing stars were so popular that we’ve decided to make the yearend special issue of Marketing Smarts an annual tradition! To end 2015 right, we’ve produced an extra-long
A Marketer’s Guide to the Internet of Things will demystify the Internet of Things (IoT), provide an update on the current adoption of IoT and explain how organisations can use IoT in marketing. It will explain the role of IoT as part of the trend towards ubiquitous computing and the opportunities that gives marketers to acquire data,
A Marketer’s Guide to the Internet of Things Read More »
Last month, Google announced plans to bring its Accelerated Mobile Pages (AMP) technology to Gmail, giving subscribers the ability to interact with email content without leaving Gmail. AMP is Google’s open-source framework designed to help publishers develop rich mobile pages, which is intended to make pages load faster and improve the overall web experience. AMP
The conflicted marketer’s take on AMP for Gmail Read More »
Brief: Instagram and blogs are seeing greater partnership activity between social influencers and marketers this year, according to a study released today by influencer marketing platform Activate and shared with Mobile Marketer. Eighty-eight percent of influencers and 92% of marketers said they plan to use the image-sharing platform for more campaigns than last year. Meanwhile, 89%
Study: 92% of marketers plan to ramp up Instagram influencer efforts Read More »
Operationalising big data is a major challenge to overcome for the marketing industry. While machine learning helps you solve one piece of this puzzle, data visualization is another step towards ‘making more sense’ of the information at your disposal. In this quick guide, we’ll show you how to use it for better decision making. While
The Marketer’s Three Minute Guide to Data Visualization Read More »
