marketers

6 Ways Content Marketers Can Get More Value From Google Analytics

Content marketing, SEO BLOG / Good To SEO

Google Analytics is an invaluable resource. It offers a wealth of information that content marketers can use to build and refine their strategies. Whether it is detailed visitor demographic information or deep insights into campaign performance, it can get seriously granular regarding user behavior. The only problem is, it doesn’t do this automatically – you […]

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The 11 Best Social Media Automation Tools For Content Marketers

SEO BLOG, Social Media / Good To SEO

Social media takes time, and finding the head space to consistently do it well over and over again is challenging. That’s why social media automation is so important. The thing to remember with any type of social media marketing is that you will still have to spend some time on social media. Whether you are replying

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Top 5 Tools Digital Marketers Should Use for Making Video Explainers

Digital Marketing, SEO BLOG, Social Media, video explainer / Good To SEO

Video explainers are all the rage now, thanks to sites like Buzzfeed and Tasty. The format started to come into its own in 2016 and hasn’t shown any signs of stopping. As a matter of fact, all signs point to videos becoming an even more vital tool in social media marketing. This is due to

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How Nonprofit Marketers Can Break Through the Noise

Non-Profit Marketing, SEO BLOG / Good To SEO

If you’ve scrolled through Facebook lately, you’ve likely seen that a lot of our good friends have become amateur philanthropists. Facebook’s new fundraising feature, a huge improvement on their “causes” product, has created a flurry of nonprofit stories entering our lives. And though the new platform still has infrastructure issues, you can’t help but feel

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How Act-On University Empowers Customers to Become Better Marketers

Advocacy & Loyalty, Brand Marketing, Customer Marketing, marketing automation, Marketing Strategy, SEO BLOG / Good To SEO

Tami: It was world class. Much more than we could ever have expected. It’s helped us get up to speed quickly, Because of Act-On University, we were able to get up to speed in seemingly no time and launch our first campaign in less than one month. The online courses in Act-On University are organized

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Dear marketers: An open letter about the other side

Modern Marketing in Action, SEO BLOG / Good To SEO

Marketers, suppose for a moment that you’re not who you are. Suppose instead that you’re a Customer Success Manager (CSM). Suppose you have to think of the customer differently, from a different perspective than the one you normally have. You have to think of them as someone who already knows your company (albeit, to a

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Repositioning Lessons Marketers Can Learn From Brand Taylor Swift

SEO BLOG / Good To SEO

Taylor Swift is dead. Long live Taylor Swift. So much for shaking it off. After Taylor Swift’s initial foray into “official” pop, 2014’s earworm-infested “1989,” it seems the haters have triumphed, leading everyone’s favorite girl “on the bleachers” to embrace her inner mean girl. At least, that would be the pop psychology take. Many of

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Why Marketers Shouldn’t Shy Away From Long-Form Content

b2b, Consumer, Content marketing, SEO BLOG / Good To SEO

There are numerous studies confirming that long-form content works. It performs better in search and attracts organic traffic. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. There is increasing pressure to write long-form

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A search marketer’s guide to using paid social media

PPC, SEO BLOG, social / Good To SEO

The battle between those who specialize in certain marketing practices is prevalent throughout the industry. Individuals, departments and indeed agencies are all involved. After all, they are often competing for the same budget, beating their chests and promoting their own channel as the most valuable. It is understandable. We all need to make a living.

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Why Marketers Need to Think Like Data Scientists (And How to Do It)

Content Strategy, Measurement and ROI, SEO BLOG, Teams and Skills / Good To SEO

Your company may not employ data scientists today. And you might be fine with that. Consider, though, that if you’re not working with a data scientist or at least thinking like one, you’re missing something: the ability to say “I know” instead of merely “I think.” That distinction matters when you’re talking with executives, says

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