July 10, 2018 The world of social has been quite eventful since we released the 2017 State of Paid Social report in July 2017. Between Facebook’s Cambridge Analytica scandal and the closing of Partner categories, the slew of new updates on Linkedin (hello video and carousel ads), and the introduction of Quora into the playing […]
Being a thought leader in their niche is the dream of many small business owners. However, the path to the top is comes with many obstacles and a harsh climate. It’s like trying to climb a mountain peak at the same time as all of your competitors. The twist? Not all of you started climbing
How to Use Content Marketing to Become a Thought Leader Read More »
How to grow your email list? OK, so… If you are here, it means that you have made the wise decision to use email as part of your marketing strategy. Very well. But how do you start? There is a fundamental thing that you are missing, which is an email list to send your communications
Marketing professionals working with brands large and small across the world are facing a problem. Measuring marketing impact and quickly finding ways to drive a higher ROI has never been easy – many of the tools upon which we rely were developed when we were primarily marketing on a handful of television networks, a few radio
Now that we’re halfway into the year, marketers should not only have their annual goals set but also well on their way to accomplishing them. And if those goals were set thoughtfully, they align with the brand’s initiatives and with industry trends. But how can you be sure your efforts are worth the time and
Four Steps to Creating Measurable Marketing Goals Read More »
ICO Marketing Forced into Rethink by Ad Bans 2017 was an amazing year for the ICO – Initial coin offering. 435 projects were deemed a success, 48% of the total number of ICOs launched last year. In total, more than $5.6 billion was raised through ICOs, an incredible 40-fold increase from the $96.3 million raised
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
Marketing Day: Google to be fined, SMX Advanced, recaps, Quora ads & more Read More »
From flying pizzas cross-country to producing 30,000 videos in a day, there was no shortage of campaign wins — and fails — this spring. Source link
11 marketing campaigns that made a splash in Q2 2018 Read More »
Marketing automation industry is currently valued at $1.65 billion, and the majority credit for this jump in value goes to the introduction of AI in marketing automation; more-so the AI-enabled chatbots that are taking marketing automation industry by storm Here we will go over three significant reasons for why every brand should consider a chatbot
3 reasons why Marketing Automation Strategy will need an AI-bot Read More »
Did you know that 65% of people are visual learners? Furthermore, 90% of information that gets transmitted to the human brain is visual. But if you thought that was crazy, consider this. We process images 60,000 times faster than we process text. Let that sink in for a moment. As you’re reading this, you may believe you’re
How to Use These 8 Visual Elements to Improve Your Marketing Strategy Read More »
