marketing

Why consistent marketing can pay big results for small industrial manufacturers

All Things SEO Column, Channel: SEO, SEO - Search Engine Optimization, SEO BLOG, SEO: General /

“Dianna, you’ll never reach your goal if you don’t consistently monitor your diet!” my trainer chastised me after my weigh-in and measurement. “You can’t out-exercise a bad diet!” In that instant, I understood exactly what she was saying — because “consistent” is the term my company uses to describe how our small industrial manufacturing clients

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How to Use Content Marketing to Retain Customers in 2018

Content marketing, Digital Marketing, SEO BLOG /

The great Peter Drucker once said that marketing has two purposes: to create and keep customers. For digital products, such as SaaS platforms and apps, the latter is key. Yet many marketers are so focused on user acquisition they forget about retention. According to a Harvard research, just a 5% increase in customer retention can

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Coupon Codes Can Measure Ecommerce Marketing Results

Marketing, SEO BLOG /

Coupon or discount codes your customers enter during the ecommerce checkout process can help your business monitor and measure marketing and advertising effectiveness and make better promotional decisions. For a professional marketer, measuring a marketing campaign should be one of the first considerations with every new advertising or promotional plan. Without measurement, you won’t really

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How Close Are We to Search Engine Marketing Running Itself?

Paid Search/Online Ads, SEO BLOG /

We are well on our way with the fourth Industrial Revolution, and the internet is alive … almost. All around the web are speculations regarding artificial intelligence (AI) and the future of our civilization. The idea that computers will take over the majority of jobs in the workplace today has become well accepted. Some careers

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5 Ways Marketing Automation Makes Engagement Easy

b2b, Consumer, marketing automation, SEO BLOG /

As marketers, we are always looking for ways to automate, optimize, and make things simpler for ourselves so we are able to run more programs, produce more content, achieve higher ROI, and the list goes on. What’s more, less than half of consumers say that brands could do a better job engaging them. Customers now expect an engaging,

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How Will it Impact Digital Marketing?

Advertising, Blockchain, Business, Digital Marketing, SEO BLOG /

The marketing industry generates billions of dollars every year. After all, every company needs ads and various marketing strategies in order to reach their target consumers. Forrester, a leading market research company, even said that by 2021, digital marketing costs will reach $120 billion. Unfortunately, about half of ad traffic is created by bots. It’s

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