marketing

Tech and ABM: How Technology Helps Your Account-Based Marketing

SEO BLOG /

Account-based marketing (ABM) has a reputation of being more personal, with more manual time spent on each account. But technology can make your ABM efforts more efficient, as today’s animated infographic by Engagio explains. The graphic begins by showing trends in marketing automation: for example, 51% of marketing leaders use artificial intelligence (AI), and 27% plan […]

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How AR and VR Applications Are Changing Marketing

SEO BLOG /

Immersive, interactive computing is here to stay. Having entered public consciousness through gaming applications like Pokémon Go, the world of augmented reality (AR) and virtual reality (VR)—known collectively as XR—is rapidly expanding. And it’s already moved beyond the gaming world and into the world of marketing. Today’s Experience Economy includes the wide range of new

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Latest Content Marketing Spending Stats Hard to Believe

Content Marketing Examples, Industry News and Trends, PNR, SEO BLOG /

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode This week, Robert ponders the nature of “violent agreement.” We unpack the latest content

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3 ways to use social for experimental marketing sucess

SEO BLOG, Social Media Strategy /

Effective experiential campaigns produce ongoing engagement between customer and brand, and social media is a key component in fortifying long-term consumer loyalty If there’s one thing Millennials have taught us, it’s that people no longer want to view content passively. They want to engage moment to moment, creating their own content and enjoying intimate interactions with

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Double Opt-In For Your Email Marketing Contact List

contact list, contact list growth, Deliverability, double opt-in, News, opt-in, SEO BLOG /

Search “Double opt-in” in Google, and you’ll get over nine million hits! Clearly, a lot has been written on the subject. Nine million results, a large part of which are composed of questions like “Should I use a subscription confirmation?” and “Double opt-in or single opt-in?”…which leads us to believe that there is still a

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Recommended Marketing Podcasts: Week of November 13

Digital Marketing, SEO BLOG /

November 17th, 2017 Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your industry knowledge. Every week, I’ll be sharing with you some of the best marketing podcast episodes you can find, spanning the entirety of

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