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Social Media – A Timeline of Select Social Media Platforms [Infographic] : MarketingProfs Article

The list of social apps, networks, sites—social platforms of all sorts—is growing longer by the day, and as usual marketers scramble to keep up. And try to figure out which ones will resonate with their audiences. AirTract, a social networking startup offering a single platform that aims to connect people who want to learn or, …

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Demand Generation – Lead-Scoring Accuracy Checklist: How Do You Rate? : MarketingProfs Article

Enterprises using lead scoring benefit from a 77% increase in lead generation ROI compared with organizations that don’t use lead scoring, according to research. And implementing lead scoring is one of the most effective ways to improve sales. To better identify sales-ready customers who should be prioritized for engagement, many businesses now employ lead scoring …

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Career Management – SEO Jobs: Average Salaries, Top Cities for Candidates : MarketingProfs Article

The demand for jobs that require search engine optimization (SEO) skills has increased 18% since 2012, according to a recent report from Conductor. The report was based on data collected in 2015 from more than 4,300 US job postings on Indeed.com and Payscale.com. The researchers examined each posting for location, salary, and title information. New …

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B2B Marketing Books: MarketingProfs B2B Forum Authors

To get a jump on MarketingProfs B2B Forum, we created this guide for you since many of the MarketingProfs speakers are also published authors. Read these B2B marketing books whether you’re headed to MarketingProfs conference in San Francisco or not. Why? Because these B2B marketing books provide necessary educational information that audiences actively seek. But it’s often not …

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Social Media – The Science of Sharing: Who, What, Where, and Why [Infographic] : MarketingProfs Article

It’s the holy grail of social media marketing: How do you get users to share content? A sharing strategy starts by understanding customer behavior, and an infographic by visual content creation platform Slidely explores who shares what content, and where and why they share it. Some key takeaways from the graphic include… Facebook is king. Despite …

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Email Marketing – Email Benchmarks: 1Q18 Engagement and Subscriber Trends : MarketingProfs Article

Consumer engagement with brand emails increased in the first quarter of 2018 thanks to fewer messages in inboxes, according to recent research from Yes Lifecycle Marketing. The report was based on data from 7 billion emails sent by brands in 1Q18 via Yesmail360i, Yes Lifecycle Marketing’s cross-channel marketing platform. Email marketing volume declined 29% between …

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