Too often, companies dive into creating a brand-new website—or other major marketing initiative—without having any kind of strategy, plan,.
"The show must go on," but until when, exactly? What do you do when a calamity or crisis turns.
Customer Loyalty – Three Ways to Use Customer Data to Deliver the Brand Experience Your Customers Want : MarketingProfs Article
CPG companies today have it tough: Consumers are fickle and unpredictable. They no longer make a purchase decision based.
Career Management – The Surprising Effects of Business vs Leisure Travel on Your Health and Wellbeing [Infographic] : MarketingProfs Article
Business travel—seeing the world and enjoying great food, all on the company's dime—is great, right? Sure... except when it.
As the head of content for a digital marketing agency, I can spin a convincing argument on the importance.
Marketing Strategy – Capitalize on the Culture of Laziness: Five Subscription and DTC E-Commerce Trends for 2020 : MarketingProfs Article
Subscription and direct-to-consumer (DTC) e-commerce is booming, fueled by the social-driven economy, consumer demand for convenience, and a culture.
This is the first in an occasional series of articles—actually, transcripts of podcasts—by MIT instructor Jonathan Byrnes. His Profit.
To draw in and engage recipients—and result in more conversions—email-design innovations continue unabated. Which is why visually striking and.
Email Marketing and Artificial Intelligence: What’s Coming and What You Need to Know : MarketingProfs Article
Marketers have traditionally embraced new technology, finding ways to apply it in creative ways. Though artificial intelligence (AI) is.