MarketingProfs

Too often, companies dive into creating a brand-new website—or other major marketing initiative—without having any kind of strategy, plan,.

Coronavirus and Your Marketing Event: A 14-Item Checklist : MarketingProfs Article

"The show must go on," but until when, exactly? What do you do when a calamity or crisis turns.

CPG companies today have it tough: Consumers are fickle and unpredictable. They no longer make a purchase decision based.

Business travel—seeing the world and enjoying great food, all on the company's dime—is great, right? Sure... except when it.

As the head of content for a digital marketing agency, I can spin a convincing argument on the importance.

Subscription and direct-to-consumer (DTC) e-commerce is booming, fueled by the social-driven economy, consumer demand for convenience, and a culture.

This is the first in an occasional series of articles—actually, transcripts of podcasts—by MIT instructor Jonathan Byrnes. His Profit.

To draw in and engage recipients—and result in more conversions—email-design innovations continue unabated. Which is why visually striking and.

Odds are, we don't need to convince you to get on board with email marketing: A whopping 93% of.

Marketers have traditionally embraced new technology, finding ways to apply it in creative ways. Though artificial intelligence (AI) is.