In 1732, Benjamin Franklin published the first annual Poor Richard’s Almanack to promote his printing business—an early example of content marketing. A lot has changed in the past 300 years. Since content went digital roughly 20 years ago, content marketing has grown exponentially. In 2016, IBM made a bold claim: 90% of the world’s data …
How to Unlock Content Marketing’s Value and Drive Sales: AI Can Help Read More »
Call Analytics tools in the spotlight: Marketing’s unsung heroes Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
March 10th, 2020 Marketing Kai Tu At one time, influencer marketing consisted of finding the most prominent celebrity a brand could afford, striking a deal with them to post about your product, garnering a bunch of views, and calling it a day (or campaign). But the industry is undoubtedly growing up, especially as it pertains …
How Measurement Is Driving Influencer Marketing’s Maturation Read More »
So you write a fantastic email about a company sale you’re having and then send it out to your list. You’re certain this is the email that will rake in those sales this week and have all your customers love you. But 24 hours after sending the email… nothing happens. Your conversions are at all-time …
7 Little Tweaks That’ll Improve Your Email Marketing’s Conversion Rates Read More »
When we think of marketing tools, we tend to think of those we use to help us report, crawl, manage, communicate, and otherwise make our daily jobs easier as online marketers. Tools like Screaming Frog or Search Console likely spring to mind if asked what your favorites are. Arguably more important though are the tools …
November 1st, 2019 Conference SMW Staff As moderator Jamillah Knowles was quick to point out, the Grey-sponsored panel on social media and trust had a timely development to discuss: Twitter CEO Jack Dorsey’s ban on paid political advertising. Grey’s Strategy Director Asad Shayk likened Twitter, and any other platform where people seek to congregate, as …
Move from Push to Pull, and More Methods for Managing Marketing’s Trust Gap with Grey Read More »
Search Engine Optimization and Marketing Market Report has newly added to its massive repository. Different industry-specific methods have been used for analyzing the market carefully. The informative data has been inspected through primary and secondary research techniques. The global Search Engine Optimization and Marketing market has been analyzed by focusing on different verticals of the …
Search Engine Optimization And Marketings Market Report has newly added to its massive repository. Different industry-specific methods have been used for analyzing the market carefully. The informative data has been inspected through primary and secondary research techniques. The global Search Engine Optimization And Marketings market has been analyzed by focusing on different verticals of the …
Recently, I tried to explain to my kids how we navigated before Google Maps. Getting lost is something of a foreign concept to them: If we miss a turn, Google simply reroutes us. In the end, we lose a few minutes, at most. Navigating business decisions is more challenging, especially with the breakneck pace of …
Navigate Marketing’s and Your Future With a Digital Map Read More »
In recent days I’ve started thinking about our second half of 2019 plan and came across an old file, a 2018 planning deck. I looked through a few slides, remembering how much time my team had put into getting campaigns aligned, our calendar precisely mapped out, and priorities outlined. We barely followed any of it. …
Online travel and hospitality represent one of the most competitive and sophisticated markets in the world. However, until recently, one of the fastest-growing digital marketing channels in the travel industry—metasearch—was lagging behind other channels when it came to the data revolution that has taken hold within the broader marketing world. That’s changing fast, and the …
Travel Marketing’s Next Sea Change: Are You Ready? Read More »
I’ve caught myself a few times in recent weeks – sitting at my desk and flipping between looking at my computer screen and my phone in hand. Across the office, television news runs on mute. It’s hard to avoid screens in today’s age, and even harder to avoid their constant, almost gravitational pull for our …
Screening the screenless: Marketing’s next frontier Read More »
