Editor’s note: You may have missed an earlier version of this article when CMI published it last year. We’ve updated it this year for your fall conference season. Conferences are not for the faint of heart. Whether you’re an introvert or extrovert … getting the most out of any conference is a challenge. It’s one […]
Marketo forms a new alliance with Google Cloud Marketo, a leading marketing automation provider, recently announced their new alliance with Google Cloud. Starting in 2018 both companies will join forces to migrate Marketo’s platform from their own data centres to the Google Cloud Platform. The multi-year deal will enable Marketo to scale its infrastructure and create an
Haeruman / Pixabay In a recent article, David Dodd wrote the innovations in Marketing “have promised to improve marketing effectiveness and efficiency, and numerous research studies purport to show that they are delivering a wide range of benefits. But have these innovations really improved the bottom-line productivity of B2B marketing? Can we show – in
Action is at the Heart of Marketing’s Productivity Read More »
As CMOs and brand marketers struggle with the complex challenge of delivering seamless customers experiences across the online and offline worlds, many of them neglect one critical component: the local brick-and-mortar store. The evolution of marketing, driven by the rise of digital media and mobile adoption, has given way to the principle of omnichannel—a trendy
As the relationship between human marketers and marketing data evolves from casual dating into something a little more serious, many are beginning to feel the growing pains. Sometimes the data tells us thing we don’t want to hear, or worse yet, can’t understand. Sometimes we ask the data to answer questions it can’t. And sometimes
An intervention on marketing’s dysfunctional relationship with data Read More »
