Adobe has confirmed it is acquiring Marketo Inc. for $4.75 billion, with the deal expected to close during the fourth quarter of Adobe’s 2018 fiscal year. Last week, unnamed sources had revealed to Reuters that Adobe was in negotiations to purchase Marketo, but neither company would comment at the time. Why marketers should care Adobe’s […]
There has been one common thread in each of my customer conversations throughout the past two years, and that is the desire to deliver—and be part of—a seamless and unforgettable end-to-end customer experience. Today, we’re one step closer to making this a reality for our thousands of customers and partners worldwide. I am thrilled to
What are the background and skills that make a great marketer? As marketing is a field that straddles so many disparate areas – like creativity, strategic thinking, psychology, data – this can be a difficult question to answer, whether you’re a recruiter looking to hire the best talent or a newcomer who wants to break
Why marketers should have roots in tech: Sarah Kennedy, CMO of Marketo Read More »
As the amount of data available online continues to grow, so do advanced marketing strategies that businesses can adopt to harness and use all that valuable information. You may be wondering where to start or how to enhance your data-driven marketing efforts. Here are five trends and how to take advantage of them to move
5 Crucial Data-Driven Marketing Trends and How to Exploit Them |Marketo Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Marketing Day: Facebook Analytics, Marketo buys Bizible & Radius merges with Leadspace Read More »
Marketo has acquired performance management software Bizible, the company announced Monday at its annual conference, the Marketing Nation Summit. The merger brings together two companies that are well-known in the industry for the services they provide. Marketo is an enterprise-level marketing automation provider, and Bizible is known for its ability to provide attribution for conversions
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform Read More »
It would seem that marketing budgets are the first to go on the chopping block when performance isn’t what’s expected in Q1. After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half. P&G made
3 Keys to Maintaining Business as Marketing Budgets Shrink -Marketo Read More »
More than ever, consumers seek authentic brands with a clear mission, voice, and tone. Strategically developing these features is vital to reaching and connecting with your audience. Every brand has a unique story and way of communicating that can be honed and practiced over time. Here are a few steps to help your brand find an
How To Find Your Brand’s Social Media Voice & Tone -Marketo Read More »
Last year, I took a class in microeconomics, which makes me sound way more technical and impressive than I actually am. However, in the middle of production functions and indifference curves and trying to figure out what on earth a derivative is, I found myself scribbling down some notable quotables that applied directly to my
New York City-based Madison Logic tracks “intent signals” from corporate users — as well as technographics, cross-device IDs and marketers’ first-party data — and then uses those signals for the targeting of ads or content to their interests. For instance, two people from the same company may download a white paper about a new kind
