Marketplaces

Digital Ad Marketplaces Don’t Work For TV 01/24/2019

The following was previously published in an earlier edition of Media Insider: For years, folks in the ad industry have talked wistfully of the day when TV advertising would be bought through automated online interfaces on auction-based bid marketplaces, as search, social and digital display advertising have been bought since the middle 2000s. And some …

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Online Loan Marketplaces: Benefits, Challenges, and Enormous Growth

Financial technology (Fintech) and the internet have enabled the creation of online loan marketplaces. Marketplace lending is made possible by technology platforms that use scoring algorithms to determine the borrowers’ ability to repay. Online loan platforms were first created by non-bank owners who act as brokers, collecting a fee to match borrowers with lenders and …

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Why Online Marketplaces Care About Barcodes (And You Should Too)

A side-hustle. A home-based business. A startup. Whatever you call it—congratulations! You’re the owner of a small business. You have a great product, and Amazon, eBay, Etsy and other websites offer ready-made distribution platforms to get your products sold. To make sure your products get discovered in a competitive online marketplace, small businesses need to …

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