As the buying power of Gen Z grows, marketers at businesses of all sizes are searching for novel ways to connect with this audience and build lasting customer relationships. It’ll come as no surprise that social media platforms are of the best ways to connect with this generation — which includes today’s teenagers and those […]
Selling on Social 101: How Blume Markets and Sells to a Gen Z Audience Read More »
The pandemic has upended the business models of most startups and existing companies. As the economy reopens, companies are finding that customers may have disappeared or that their spending behavior has changed. Suppliers are going out of business or requiring cash-up-front terms. Accounts receivables are stretching way out. Revenue models and forecasts are no longer
Rising out of the crisis: Where to find new markets and customers Read More »
Image credit: Kenneth Leung, Michael Coghlan “Dried beans saw a more than 230% increase in demand and rice sales spiked by 166% in that same time.” – ABC How should a business operate now? Where is there work to be done? Economists are making stark predictions about the future of small businesses in the US,
Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans Read More »
Three key steps to building brands across markets | Research World We value your privacy! In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, enable us to provide you with personal content and ads
Three key steps to building brands across markets Read More »
Another day, another massive decline in the stock market. Despite an emergency stimulus plan from the Federal Reserve announced over the weekend, markets opened much lower than futures trading this morning indicated. Just an hour into the session, the Dow Jones Industrial Average saw a nearly 10% drop in value, with the S&P 500 dropping
Stock markets halted for unprecedented third time due to coronavirus scare Read More »
At present, 31% of single internet users globally are online daters¹. This audience is characterized as 61% male and 39% female. Over the course of 2019 these numbers have shifted, with 2% more women and 2% fewer men. Online dating has shown to be popular predominantly among younger audiences, with 85% of the online dating
Online dating: how markets and demographics differ Read More »
Any business that experiences growth at home, looks further afield to expand their success. Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and
In many countries, an aging population coupled with a low birth rate is increasing the demand for qualified caregivers. In Asia, the need is especially urgent because rapid demographic shifts and changing social structures means family members who traditionally cared for relatives are unable to because they need to work or live far away. Homage
Caregiving startup Homage raises $10 million Series B to enter new Asian markets Read More »
Jeremy Stoppelman, chief executive officer of Yelp Inc., center, rings the opening bell with Chief Operating Officer Geoff Donaker, second left, and Chief Financial Officer Rob Krolik, right, at the New York Stock Exchange (NYSE) in New York, U.S., on Friday, March 2, 2012. Yelp Inc., the site that lets users review everything from diners
Google is expanding shopping ads and introducing new features to help advertisers target shoppers worldwide. Shopping ads are now available in over 50 new markets, and 95 markets in total. In order to take advantage of the greater availability, Google Ads is rolling out the following features. Multi-Country Feeds Advertisers can reach more holiday shoppers
Google Expands Shopping Ads to Over 50 New Markets, Adds New Features Read More »
