If you drill down to the very core, every search engine optimization (SEO) strategy has the same aim: convincing Google your webpage is the best answer to a user’s query. There are a lot of tactics you can and should employ to achieve this, but that’s the goal. And, as the Google brain has grown […]
How To Use Google’s Structured Data Markup Helper Read More »
30-second summary: According to Neil Patel, less than one percent of businesses take advantage of FAQ schema markups. There are several benefits schema markups provide to your overall SEO rankings. Implemented correctly, the FAQ schema markup can get your site into the featured snippets section of Google’s first page. Google has outlined which pages are eligible and
How to win at SEO with FAQ schema markup – Search Engine Watch Read More »
Enlarge / The (replica) disembodied marble head of David probably didn’t need a 3M mask, but he nonetheless looked fashionable sporting it in the window of a jewelry shop in Switzerland in March 2020. 3M—which manufactures N95 filtration masks that have been in high demand since the COVID-19 pandemic began—is suing merchants who used Amazon
3M sues price-gougers who used Amazon to sell masks at 1,800% markup Read More »
Google has updated its content guidelines for the FAQ schema that says you can no longer markup the same question and answer with FAQ schema if that question and answer is in multiple pages on your site. Google said just mark it up on one of those FAQ pages, but not more than one. The
Google tightens FAQ markup guidelines, disallows repetition of questions and answers Read More »
Google announced that the rich results testing tool now also supports showing you how your How-to markup will look on the Google Home hub and other smart displays. What it looks like. Google shared a screen shot of how how-to markup will look like in the rich results test tool on a Google Home hub:
Google’s Rich Results Test now lets users test how their HowTo markup is rendered by Google Home and smart displays. HowTo markup is a special type of structured data that site owners can use for articles that contain step-by-step instructions. Properly marked up how-to pages are eligible to appear as a rich result in Google
Google Lets Site Owners Test & Preview How-To Markup on Smart Displays Read More »
Having great schema markup can put you ahead of the competition, so why is it one of the least used forms of SEO? Something that became clear in last week’s #SEMrushchat was that there is a lot of interest in schema, but many didn’t understand what it was or found it too complicated to use.
How to Boost Your SEO by Using Schema Markup: Best Tweets #SEMrushchat Read More »
Ashley Scharber – December 27, 2019 Google is expanding the use of its speakable structured data markup. What was previously restricted to verified news publishers will soon be available more broadly, according to Danny Sullivan of Google. The markup, created through a partnership between Google and schema.org, lets content creators identify the text on a
Speakable Markup No Longer Restricted to News Publishers Read More »
Just like when I first watched The Matrix, when I initially heard the term “schema markup,” I was intimidated by the technical know-how I felt I needed to understand it.
How to Use Schema Markup to Improve Your Website’s Structure Read More »
Google is getting ready to change how it presents content in search results pages in France and throughout Europe. This follows on the heels of the new European Copyright Directive that first rolled out in France. The Copyright Directive is intended to generate fees for media publishers whose content appears in search results and on
Google readies new markup rules for European news publishers Read More »
