There are likely many Marriott properties in your given market, and it is important to distinguish your hotel from other Marriott properties as well as other hotels in your competitive set. Doing Marriott SEO (Search engine optimization) is just one differentiating technique when understanding where brand marketing stops and individual hotel marketing begins. Whether you […]
Stephanie Smith | September 12, 2019 By Stephanie Smith There are likely many Marriott properties in your given market, and it is important to distinguish your hotel from other Marriott properties as well as other hotels in your competitive set. Doing Marriott SEO (Search engine optimization) is just one differentiating technique when understanding where brand marketing
If you travel regularly for business and are among the 500 million customers potentially affected by the Marriott data breach, there are some actions you may want to take. On November 30, 2018, Marriott announced the data of up to 500 million of its customers might’ve been compromised. If you stayed at a Starwood-branded hotel
Are you one of the 500 Million Affected by the Marriott Data Breach? Read More »
Salesforce Co-founder & CEO Marc Benioff announced at the Dreamforce conference a new partnership with Marriott that is going to bring the power of artificial intelligence into the hotel room via a phone app. This new Marriott app will connect directly with a Salesforce Einstein powered customer database that knows the customer’s preferences and will
Marriott Using Salesforce Einstein to Reinvent the Hotel Experience Read More »
Amazon has announced a deal with Marriott hotels to put Echo devices in rooms to act as a “virtual concierge.” Marriott had been testing the new service, called “Alexa for Hospitality,” which enables hotel customers to order room service, contact housekeeping for additional towels, check out or talk to the concierge — essentially replacing the
Amazon in deal with Marriott to make Alexa a ‘virtual concierge’ in hotel rooms Read More »
Do you want to make a billion dollars? We’ll tell you how: Invent a drug that builds and sculpts every muscle in your body perfectly in one dose. One pill, and you’ll look like Arnold Schwarzenegger or Jillian Michaels. If only it were that easy. The unfortunate reality of exercise is that even if you
How Marriott Built One of the Best Brand Newsrooms on Earth Read More »
In the digital age, how do you retain your customer’s loyalty when your fiercest competition is only a click away? Marriott International, which has the world’s largest loyalty program, finds that the best way to deepen loyalty is through unique experiences. I recently had the opportunity to speak with David Flueck, Senior Vice President of
