marrying

Marrying Content with the Customer Journey [Podcast]

Marketing Podcast with Arnie KuennPodcast Transcript On today’s podcast, I speak with Arnie Kuenn, an international speaker, author, and founder and CEO of Vertical Measures. Prior to founding the digital marketing agency Vertical Measures in 2006, Kuenn founded several other businesses, including MediaChoice, an internet startup whose clients included the major television networks, plus music …

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Transcript of Marrying Content with the Customer Journey

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: This episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and …

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Claritas buys Barometric, marrying user segmentation with attribution

Data segmentation provider Claritas announced on Thursday that it has purchased tracking and measurement firm Barometric. Targeting and verification. Barometric’s identity graph technology was originally developed as an internal tool for its original parent company, ad network AdTheorent, from which it spun off in April of this year. It claims to be the only “solution …

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