Martech

MarTech Overtime: How marketing operations teams can be more effective

MarTech Overtime: How marketing operations teams can be more effective

Kimi Corrigan on stage at MarTech East in Boston. Marketing operations expert, Kimi Corrigan from Duo Security at Cisco, led the MarTech East session, “How to Organize and Coach Outstanding Marketing Operations Teams.” Corrigan shared her passion for helping teams work more effectively and offered insights on navigating the work culture and the need for …

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Gartner CMO Spend Survey: Martech and agency spending down, in-house resources rise

In recent years, marketing technology has increasingly been eating up more of the CMO’s budget. This year, however, Gartner’s annual CMO survey paints a slightly different picture: martech spending is down this year with a decrease of nearly ten percent. Agency spending is also down for the fourth consecutive year. Shrinking martech investment may not …

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UK and US help drive global martech spend up 22% to reach £95bn

The global marketing technology market has grown 22% to an estimated $121.5bn (£95.3bn), according to accountancy firm BDO and Warc, with the UK and the US combined accounting for more than half of its value ($65.9bn). On average, brands in the UK and North America are spending 26% of their overall marketing budgets on martech, …

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