Facebook’s Testing a New Option Which Enables Brands to Mass-Send Promotions via Messenger

With more than 1.3 billion active users, and growing fast, Facebook’s keener than ever to find ways to monetize Facebook Messenger. But doing so comes with inherent challenges – advertising via message is highly interruptive, while stuffing ads into Messenger screens has very limited potential. Facebook thought it had found an answer in Messenger bots …

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