Mastercards

Q&A with Mastercard’s Guillaume Conteville Search Engine Watch

One in five searches are now made via voice with digital assistants, which are becoming an increasingly prominent feature in our homes and on mobile devices. How are brands optimizing for voice search? In fact, there are now more than one billion voice searches per month, and this number will only rise over the coming years. […]

How will Mastercard’s new free-trial policy affect the subscription economy? – Econsultancy

customer experience, mastercard, Payments, subscriptions / Good To SEO

Mastercard, the third-largest credit card processor in the US, has announced a new policy that will make it more difficult for some businesses to automatically convert free trials into recurring subscriptions. In a press release, the company unveiled a rule change that will require certain merchants accepting Mastercard to acquire explicit cardholder approval to begin

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