This month, we’re going to explore the subtle differences between broad and phrase match negative. A really good question came through for Ask The PPC and while we’ve covered negative match types before, this question allows us to think about additional strategic elements we didn’t cover. A reader from Rio de Janeiro asks: “Hi! Probably […]
Should I Use Broad Or Phrase Match Negative? Ask The PPC Read More »
Last week our staff attended MozCon, virtually of course. There were a lot of good presentations and content. However, one small part of one of the sessions really got me thinking. Francine Rodriguez of WordStream gave a very good presentation on automation in PPC. Her presentation, along with all the Moz video bundle, is worth
Experiments with Exact Match Keywords in PPC | Netvantage Marketing Read More »
Covid-19 has not been a harbinger of doom for Amazon, unlike the case with many other firms. Its share price has actually increased since March – hitting a record high last week. It turns out online retail isn’t a bad space to be in when all the shops are shut. Jeff Bezos’ mantle as the
Amazon v EU: Has the online giant met its match? Read More »
Content marketing is a key component of any successful marketing strategy. Just look at GE. The company joined forces with BuzzFeed to develop branded content, and most people who saw it perceived GE as “inspiring,” “creative,” and “innovative,” leading to a 138% brand lift on social. But marketers can realize results like those and see
How to Match Your Key Metrics to Your Content Goals Read More »
Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’ Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
Google’s done it again. Not content with making exact match keywords anything but exact, they’ve extended “same meaning” close variants to phrase and broad match modifier keywords. Not only are plurals, stemmings, misspellings and changes to word order all fair game for your keywords, now implied words and synonyms in search terms will also trigger
This article was originally published on PerformanceIn.com. Peanut butter and jelly. Holmes and Watson. Netflix and chill. Some things just go together. Now, it’s time to add direct-to-consumer (DTC) retailers and affiliate marketing to the list. If you’re a retailer looking to expand your reach, improve your return on investment, and inspire new interest in your
Direct-to-Consumer Retailers and Affiliate Marketing: A Perfect Match Read More »
I sat down with Andrea Cruz Lopez from KoMarketing in their Boston office to discuss all the good things around Google Ads. But if you know me, I like to talk about more of the “bad things” – so we kicked things off talking about the change where Google Ads expanded more match types back
Video: Andrea Cruz Lopez on Google Ads expanding match types Read More »
Customer experience (CX) has become an increased focus for marketers across industries, but many B2B marketers feel as though they need to catch-up to their consumer-facing counterparts to deliver better experiences. Nearly 90% of B2B marketers think their organizations need to be as focused on customer experience as their B2C counterparts, according to a Dun
B2B marketers look to match B2C in level of customer experience Read More »
(Reuters) – Match Group Inc disclosed on Friday it had received a subpoena from the U.S. Department of Justice for documents relating to certain marketing-related claims in the Federal Trade Commission’s (FTC) complaint. The FTC on Wednesday alleged here that the owner of Tinder and OkCupid dating apps knowingly sent automated advertisements via Match.com with
Match Group gets DOJ subpoena for documents relating to FTC complaint Read More »
