August 31, 2017 In an effort to help advertisers reach more customers, Bing shows ads for close variations. Close variants can include singular and plural forms, abbreviations, misspellings, punctuations, word blending, accents and stemming. This can help in not only driving additional clicks where the customer intent is the same, but also save you time by […]
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
When Google launched their broad match modified match type some years ago, some marketers hailed the demise of phrase match as something of a foregone conclusion. Many, ourselves included, quickly shifted gears and rolled out new campaigns using a combination of broad match modified (BMM), exact match and negative match keywords. And others did not.
The Miz looked legitimately angry about having wrestled in a kickoff match at WWE SummerSlam in front of such a small crowd as the company’s biggest summer pay-per-view stretches over a long night. The Raw intercontinental champion picked up a win but could clearly be seen annoyed for having to perform duties with so little
Photo credit: DenEmmanuel/Shutterstock Is there any benefit to having an exact match domain? We explore the history of this practice and why businesses are better off building an online brand instead. An exact match domain is a website domain that is purchased to target specific keywords or a search query on Google. SEO practitioners have
August 2, 2017 For our fellow readers who are new to PPC and search advertising, negative keywords allow you refine your bidding and only bid on intend searches, without wasting spend. For example, if you are trying to attract buyers who are interested in jackets, but you don’t sell or carry jean jackets. Adding “jean”
6 Social Media updates from the past week Spotlight story: Facebook Messenger Ads Facebook has announced that ads will be pushed out on their messenger platform. According to Facebook’s chief financial officer, Dave Wehner, the company was about to hit the limit of how many ads it can get into users news feeds. This move to
LinkedIn Mentor Match, NBC on Snapchat and Snap Publisher Read More »
Chinese ecommerce giant Alibaba Group (NYSE: BABA) recently announced the launch of the Taobao Global US Merchants Network to serve American small and medium-sized businesses. The network will help U.S. small businesses easily connect with merchants operating within Alibaba’s ecosystem, meaning small businesses can now reach the more than half a billion consumers on Alibaba’s
Alibaba Launches Network to Match U.S. Businesses with Chinese Consumers Read More »
