matching

Google Ads Expands Keyword Variant Matching, Again

Over the past couple of years, Google Ads has expanded the use of close keyword variants from misspellings and plurals to implied words and paraphrases. Now, Google has again expanded the use of close variants. The post Google Ads Expands Keyword Variant Matching, Again appeared first on Practical Ecommerce. Source link

Google RankBrain Vs. Google Neural Matching: Just The Facts

Last month, in a series of tweets, Google clarified how neural matching, first announced last September, differs from RankBrain and what marketers can do to help their web pages rank in Google’s search engine results pages. What Is Google RankBrain? Using artificial intelligence, RankBrain allows Google to interpret the concepts contained within web pages. Through …

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Google’s neural matching versus RankBrain: How Google uses each in search

Recently we have been hearing more about Google’s neural matching but the truth is, we don’t know much from Google on what neural matching is and how Google uses it. Google answered several questions for us, and posted those answers on the @SearchLiaison Twitter account to try to clarify what neural matching is and how …

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Google Explains the Difference Between Neural Matching and RankBrain

Google addressed some questions going around the SEO community as of late related to neural matching and how it’s used in search. Danny Sullivan, via Google’s Search Liaison account, published a series of tweets explaining the difference between neural matching and RankBrain. Here is an overview of what was shared by Sullivan. How Google Uses …

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PPC: How to work out what variant matching is costing you (& get round it)

Google’s dilution of exact match has led to outrage in the industry with practitioners even setting up a change.org petition asking Google to reverse these changes! Most people however, have moved on without quantifying the size of the problem this caused for advertisers. Some of the accounts that we manage at Clicteq have seen CPAs …

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