Over the past couple of years, Google Ads has expanded the use of close keyword variants from misspellings and plurals to implied words and paraphrases. Now, Google has again expanded the use of close variants. The post Google Ads Expands Keyword Variant Matching, Again appeared first on Practical Ecommerce. Source link
Google Ads Expands Keyword Variant Matching, Again Read More »
Last month, in a series of tweets, Google clarified how neural matching, first announced last September, differs from RankBrain and what marketers can do to help their web pages rank in Google’s search engine results pages. What Is Google RankBrain? Using artificial intelligence, RankBrain allows Google to interpret the concepts contained within web pages. Through
Google RankBrain Vs. Google Neural Matching: Just The Facts Read More »
Recently we have been hearing more about Google’s neural matching but the truth is, we don’t know much from Google on what neural matching is and how Google uses it. Google answered several questions for us, and posted those answers on the @SearchLiaison Twitter account to try to clarify what neural matching is and how
Google’s neural matching versus RankBrain: How Google uses each in search Read More »
Google addressed some questions going around the SEO community as of late related to neural matching and how it’s used in search. Danny Sullivan, via Google’s Search Liaison account, published a series of tweets explaining the difference between neural matching and RankBrain. Here is an overview of what was shared by Sullivan. How Google Uses
Google Explains the Difference Between Neural Matching and RankBrain Read More »
Google’s dilution of exact match has led to outrage in the industry with practitioners even setting up a change.org petition asking Google to reverse these changes! Most people however, have moved on without quantifying the size of the problem this caused for advertisers. Some of the accounts that we manage at Clicteq have seen CPAs
PPC: How to work out what variant matching is costing you (& get round it) Read More »
Social media is all about communities. Understanding what fuels the connections within these groups is key to creating effective campaigns, especially for original programming, which often creates passionate and invested audiences. Overly branded posts can fan a fire Social media communities can also be the first to identify and call-out a lack of genuine approach
Facebook has become a staple within marketing plans across many industries. The ability to reach their enormous user base using behavioral and demographic data allows you to expose your advertisements to an extremely targeted audience. Yet there are even more benefits to advertising on Facebook that many brands are not taking advantage of, perhaps because
How to take advantage of Facebook’s Advanced Matching Pixel Read More »
muneebfarman / Pixabay Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. What’s more, generating content with a unified style in mind is one of the best ways to establish to establish a strong brand identity in the digital world. And given the
In early 2017, Yelp bought a Canadian company called Turnstyle Analytics, which provides free WiFi and email marketing services to local businesses. The company helps local businesses build lists and remarket to customers; it also has online-to-offline matching and attribution capabilities. Turnstyle was renamed Yelp WiFi and recently completed an offline attribution test with Canadian restaurant
Yelp tests offline attribution using guest WiFi and email matching Read More »
Matching Visions has strengthened its position in the affiliate sector with the acquisition of several search engine optimisation (SEO) sites. The Malta based igaming network has added established nordic focussed SEO sites, speltipset.com, spelpunkten.se and spelprinsen.se, to its ever expanding portfolio. Dennis Dyhr-Hansen, Matching Visions CEO, told TotallyGaming.com: “Although the affiliate network is
Matching Visions continues expansion with acquisition of SEO sites Read More »
