Consumers nowadays have become savvier, thanks to the easy accessibility of information via the Internet. They are not easily swayed by false advertising claims and fancy marketing spiels. Younger consumers have become especially more loyal to brands that appear to be transparent in how they do business. But what is brand transparency, exactly? Why is […]
Why It Should Matter to Your Business Read More »
All successful brand content possesses a strong and uniquely identifiable personality, which people can quickly identify or recognise. These personalities, tend to reflect the aspirations and hopes of their target market and core audience. Developing this identity is crucial to brand development and both your short and long-term success. Brand development can be a long,
What Are Brand Archetypes And Why Do They Matter? Read More »
My practice allows me to have several in-depth and candid conversations with leaders of various organizations spread over several industries. And while their operations, customers and demographics of skilled workforce may differ, there are two similar challenges they all face – Diversity and Inclusion (D&I) and Digital Transformation (DT). While they’ll agree that they’ve taken
4 Reasons Why Diversity & Inclusion and Digital Transformation Matter Read More »
Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? But the real question is, do you know where to find them and are they all necessary for your business? In this post, we’re going to look at the metrics you can gather from the top social
All of The Social Media Metrics that Matter Read More »
You know you should be personalizing your website, but where should you start? What should you test? Who should you target? These are all questions that marketers face as soon as they have access to a web personalization tool. They move from can’t to can, and then suddenly find themselves having to think of questions
Metrics That Matter for Web Personalization Read More »
The marketing world loves to talk about branding. Take a look at just about any marketing company in the world, and you’ll find the word “brand” on at least one page. Startups and small companies frequently look for ways to get mentions online so they can start building their brands. And big companies often preach
Does Branding Matter For Driving Sales in B2B? Here’s What The Data Says Read More »
With the oldest millennials now 35 years old, this generation is entering the ranks of management — and, as with everything else they do, they’re shaking it up in a big way. Here are four ways millennial managers are different from their predecessors, according to a recent American Express study. They’re purpose-driven. It’s not all
Synchronizing your website with digital campaigns offers a holistic view of the effect your marketing efforts have on revenue. We talked about the trifecta of these channels on “How to Measure Digital Marketing Metrics and ROI,” but here we’re going to get into the nitty-gritty of website metrics specifically. Now, I love me some numbers,
What Key Marketing Metrics Matter for Your Website? Read More »
In our plugin, we have a check for outbound links. Is there an outbound link on your post or page? And in case there isn’t one, please add an outbound link to your content! Why do we insist on adding a link like that? Isn’t it true that you should get links to your website, and
Do outbound links matter for SEO? • Yoast Read More »
Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is sponsored by Podcast Bookers, PodcastBookers.com. Podcasts are really hot, right? But you know what’s also really hot? Appearing as a guest on one of the many, many podcasts out there. Think about it, much easier than writing a guest blog post,
Transcript of Stop Networking and Start Focusing on Relationships That Matter Read More »
